We became fascinated by the idea of pursuing
perfection –and this became the inspiration for a project that became a book.
We searched the length and breadth of the country looking for people who shared our obsession,
and whose lives were dedicated to bettering their craft. From Michelin star chefs, to world-renowned
artists and photographers, the story was the same. They were all inspired by trying to create the perfect
moment, even though it remained a fundamentally unattainable ideal.
We gathered the stories from conversations, photographs and experiences and captured them in
a beautifully produced, limited edition book with specialist papers and cutting edge print
Little did we know when we started this project that it would become our own pursuit of perfection,
as over a two-year period we designed, crafted and pushed the concept as far as we could.
We are now ready to launch and celebrate the book
with our contributors, makers, artists and thinkers.
The event will be a celebration of perfection, whatever shape it takes.