Brand articulation for Europe’s leading entertainment company.
Certain worked with Sky to articulate the new brand direction for all of their on-air entertainment channels.
The outcome of this complex project was a series of beautiful and engaging brand books to be used internally across all departments within Sky and externally across the agency roster.
Certain created guidelines for the whole Sky network, as well as specific channel guides for Sky Atlantic, Sky 1 and Sky Arts.
The project was an opportunity to trial our new model of collaborative co-creation, working seamlessly with the Sky internal teams to share assets and learnings throughout the delivery process.
Channel rebrands went live on air in April 2016 and 4 complex brand books went from briefing to sign off in just 2 months, as a result of close collaboration process between Sky & Certain throughout. Feedback from Sky internal teams showed increased levels of brand engagement and understanding with the help of the brand books.
“The challenge for Certain was to collaborate with us in articulating our on-air vision in the form of brand books. The team took a fresh, enthusiastic approach and tackled the brief with real rigour.”
Toasty Kunheim Design Manager, Sky