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Sky - 1


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Sky - 1


Brand articulation for Europe’s leading entertainment company.

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Sky - 2


Sky - 2


Certain worked with Sky to articulate the new brand direction for all of their on-air entertainment channels.

The outcome of this complex project was a series of beautiful and engaging brand books to be used internally across all departments within Sky and externally across the agency roster.

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Sky - 3


Sky - 3


Certain created guidelines for the whole Sky network, as well as specific channel guides for Sky Atlantic, Sky 1 and Sky Arts.

The project was an opportunity to trial our new model of collaborative co-creation, working seamlessly with the Sky internal teams to share assets and learnings throughout the delivery process.

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Sky - 4


Sky - 4


Channel rebrands went live on air in April 2016 and 4 complex brand books went from briefing to sign off in just 2 months, as a result of close collaboration process between Sky & Certain throughout. Feedback from Sky internal teams showed increased levels of brand engagement and understanding with the help of the brand books.

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Sky - 5


Sky - 5


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Sky - 6


Sky - 6


“The challenge for Certain was to collaborate with us in articulating our on-air vision in the form of brand books. The team took a fresh, enthusiastic approach and tackled the brief with real rigour.”

Toasty Kunheim Design Manager, Sky

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Sky - 7


Sky - 7


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Sky - 8


Sky - 8


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Sky 9


Sky 9