The Pursuit of perfection
We became fascinated by the idea of pursuing perfection – and this became
the inspiration for a project that became a book.
We searched the length and breadth of the country looking for people who
shared our obsession, and whose lives were dedicated to bettering their craft.
From Michelin star chefs, to world-renowned artists and photographers, the story
was the same. They were all inspired by trying to create the perfect moment,
even though it remained a fundamentally unattainable ideal.
We gathered the stories from conversations, photographs and experiences
and captured them in a beautifully produced, limited edition book with specialist
papers and cutting edge print technology techniques.
Little did we know when we started this project that it would become our own
pursuit of perfection, as over a two-year period we designed, crafted and pushed the
concept as far as we could.
We are now ready to launch and celebrate the book with a carefully curated group
of contributors, makers, influencers and thinkers. The event will be a celebration of perfection,
whatever shape it takes.